American cinema chain AMC Theatres has enlisted Oscar winner Nicole Kidman to star in its new TV ad campaign, written by American screenwriter Billy Ray, promoting the message 'We make movies better'.

Adam Aron, Chairman and CEO of AMC, commented 'No one says it better than Nicole Kidman when she points out how special it is to see "dazzling images on a huge silver screen." We are ever so grateful that Nicole brought her astonishing talent to AMC.... Similarly, our hat is off to Billy Ray, whose scripts perfectly capture the allure and appeal of watching movies where they were meant to be seen, at a theatre'.